A White Rabbit Hole.ai pitch
WHITE
RABBIT
HOLE.ai
× NIEST
White Rabbit Hole.aiHow we
partner with
Niest.
Brand world, not assets
One coherent visual system across film, stills and social — built around Niest's seasonal editorial DNA.
Agent Creativity
A small senior team, extended by AI agents for research, iteration and finishing. Faster cycles, same taste.
Cinematic production
Every still is treated as a film frame — composition, lighting, grain. No "asset packs."
Scalable content system
One master campaign, twelve seasonal variations, every market — without re-shooting.
White Rabbit Hole.aiWhite Rabbit Hole.aiAn aperitivo
worth
filming.
AperiNiest is sans-alcool, but the ritual isn't. We treat it like a Negroni — a 18h00 cinematic moment, lit warm, scored quiet, shot tight.
White Rabbit Hole.aiStoryboard.
Five frames,
one ritual.
From the unboxing to the first sip on the terrace — every cut earned, every frame a poster.
White Rabbit Hole.ai
AperiNiest, a story.
Vertical 9:16, hero edit. Designed for the feed first, the cinema second. One cut for the social ritual, one extended for the website.
An original score, composed for Niest.
Not a stock licence. A bespoke piece written, recorded and mastered for AperiNiest — yours to keep, on every channel, in perpetuity.
White Rabbit Hole.aiWhite Rabbit Hole.aiOne grid, twelve months.
White Rabbit Hole.aiAgent Creativity, step by step.
Strategic Brief
One-page editorial brief, signed off by both teams in 48 hours.
Visual Direction
Three boards, one chosen. Tone, palette, framing — locked.
Agent Production
Stills + animatics generated, refined, lit. Senior art-direction at every loop.
Finishing
Grade, retouching, type-setting. Human craft on every final frame.
Delivery
Master films + 30+ ratios, organised, named, ready to schedule.
White Rabbit Hole.aiWhite Rabbit Hole.aiWhat we
deliver.
A single, version-controlled folder — Niest owns every master, every alt-cut, every still, the score. Nothing locked in a tool you don't own.
- 01Hero film9:16 master + 1:1 + 16:9 cut-downs3 edits
- 02Original music compositionBespoke score, recorded & mastered for AperiNiestincluse · in perpetuity
- 03Campaign stillsEditorial frames, hero + supporting12 stills
- 04Seasonal key visualsJAN / MAI / JUIL / OCT4 keys
- 05Social ratiosIG, Reels, TikTok, YouTube Shorts30+ assets
- 06Brand style memoType, colour, voice — co-authored with Niest1 PDF
White Rabbit Hole.ai25 years.
Two minds. One craft.
Niest gets a senior creative pair from day one: an art director with two and a half decades of international brand work, and the producer who keeps every shoot on the rails. No juniors, no handovers.
Maccari
Italian art director and photographer, based in Bruxelles. From TBWA, Havas and JWT in Milano · London · Düsseldorf, to Head of Creation at Isobar Dentsu, to founder of White Rabbit. Editorial craft applied to mass-market brands — campaigns that look like magazines and sell like beer.
Chiappetta
Producer with a camera-department background — film sets, commercial production, post pipelines. Luca runs the project from brief to delivery: schedule, suppliers, rights, files. Single point of contact for Niest, every week, until the last asset is signed off.
White Rabbit Hole.aiOne package. Tutto compreso.
A monthly subscription, not a stack of quotes. Each month we ship a hero reel, a story series, every channel adaptation, and a fresh piece of original music — all under one number.
- +1 Hero Reel · 9:16Editorial production, up to 30″, hero edit master.
- +1 Story series · multi-frame4–6 frames, weekly drops, motion-ready.
- +All channel adaptations1:1, 16:9, 4:5, Shorts & OOH-ready cuts.
- +Original music compositionBespoke score, mastered, in perpetuity — refreshed quarterly.
- +Editorial direction & brand consistencySenior art-direction from Alberto Maccari on every loop.
- +Monthly review & iterationPerformance read on previous month, sharpen the next.
White Rabbit Hole.aiDown the
rabbit hole,
together
hello@whiterabbithole.ai
Sq. de Meeûs 35, 1000 Bruxelles